What do we mean by GUTS?
Think of GUTS three ways:
First, GUTS means courage — Intellectual Courage, in particular.
Second, it is a metaphor for your middle management. A company can only sustainably grow at the pace of its middle management. Toddler guts = toddler company.
Third, GUTS is a memory aid for the three things your company needs to get right. Greatness = U (your leadership credibility) + T (teams in a thriving organizational culture) + S (strategy to compete and win).
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